May 6, 2014

May 6, 2014


The Benefit They're Real! Push-Up Liner may be one of the most innovative products to hit the beauty shelves in decades! It's been in the making for five years, and soon it will be all ours! Benefit They're Real! Push-Up Liner is designed to make even the most challenged at winged-liner, professionals. Basically, it's idiot-proof!  It's gel formula is a true matte black, long-lasting & waterproof. The soft custom angled 'AccuFlex' tip hugs the lash line tightly, making the usual winged-liner errors less likely. It's able to hug the lash line from corner to corner, creating wings in one stroke! It's tip has a tiny opening through which matte-finish gel liner emerges with a twist of the end of the pen. Yes, pen! This gel liner is actually a 'gel pen'. One twist is said to distribute the exact amount of gel liner for each eye. Pure genius! Don't be surprised if you see other beauty brands drinking the Benefit They're Real! Push-Up Liner kool-aid. 

Take a look at the video below for more info.

Benefit They're Real! Push Up Liner ($28) hits Benefit Counters & Sephora on June 27th!

I most certainly will be snatching this baby up the day it's released! 

What do you think?
Will it be worth the hype?

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